GIM’s ‘NEXUS 2025’ to spotlight top marketing trends, innovators, emerging talent and women leaders

Goa Khabar : The cause of championing women leaders in marketing will take centre-stage at NEXUS 2025, a highly anticipated event aimed at tracking marketing domains such as reshaping branding, digital transformation and strategy at the Goa Institute of Management’s (GIM) spread over two days, February 15-16.

In an exclusive series of power-packed discussions, some of the most accomplished women marketing professionals in the country will unveil the secrets behind building iconic brands, navigating digital revolutions and engaging today’s hyper-connected consumers.

The event will feature distinguished women leaders who have made significant contributions to the marketing landscape. Among them are Adhishree Murdia, Vice President at ZEE5, who will share insights on luxury marketing; Dipika Parulekar, Associate Director & Head of Sector Marketing at Wipro, discussing social and sustainable marketing; Manisha Dokania, Head of Brand at Edelweiss Asset Management, delving into media and marketing; Nandita Ajit Mundle, Managing Director at Deloitte, representing the alumni panel and others will be present. Alongside these accomplished professionals, several other influential women will also take the stage, adding diverse perspectives and expertise to the discussions on evolving industry trends.

Organised by the Institute’s marketing club MECCA,  the marketing event proposes to be a game-changing platform where innovation meets execution and the brightest minds come together to shape the next generation of ideas and concepts related to the domain. Chief Minister Dr. Pramod Sawant will inaugurate the event and share his vision of India’s evolving business ecosystem with the next wave of marketing trailblazers participating in NEXUS 2025, which is also setting new benchmarks by championing women leaders in marketing.

PRACHAAR, the marquee competition, will test participants across three gripping rounds—Brand Blitz, Next Frame and Ad Rush—challenging them to craft disruptive marketing strategies under pressure.

For those who thrive in the fast-paced digital arena, INSTAIGNITE will be a battlefield where teams race against time to create viral content that can break the internet. With social media trends evolving by the second, this event will push participants to channel their creativity, data-driven instincts and storytelling genius into campaigns that demand attention.

Speaking on the significance of NEXUS 2025, Dr. Ajit Parulekar, Director of Goa Institute of Management, shared his thoughts: “NEXUS 2025 is not just an event—it is an incubator for the marketing leaders of tomorrow. Bringing together industry veterans and young talent, this conclave is a testament to our commitment to bridging academia with real-world business challenges. We are excited to witness the creativity and problem-solving prowess that will emerge from this year’s edition.”

With an exciting lineup of events, inspiring discussions and intense competitions, NEXUS 2025 promises to be an unforgettable experience for all marketing enthusiasts, including those who are looking to network with industry leaders, showcase their creativity or gain valuable insights into the future of marketing.