Zuno General Insurance Revives ‘Talking Zebra’ Road Safety Campaign as Goa Reports 430 Accidents in 2025

Goa Khabar: Even as Goa recorded more than one accident every day  in 2025, Zuno General Insurance (formerly Edelweiss General Insurance), a new-age digital insurer, has brought back its popular road safety awareness initiative in an evolved avatar with “Talking Zebra Returns” as part of its Road Safety Month drive. 

The interactive campaign, aligned with the Ministry of Road Transport and Highways’ (MoRTH) Road Safety Awareness Month and IRDAI’s directive encouraging insurers to actively promote road safety awareness, the campaign aims to make road safety, more engaging and memorable.

Adding a playful twist this year, the Talking Zebra will also be joined by a mime artist, who will enact common road safety practices such as stopping before the zebra line, wearing helmets, waiting for the signal, and giving way to pedestrians, turning everyday actions into expressive, visual moments that commuters can instantly relate to.

The campaign adopts a positive approach recognising and thanking commuters who follow traffic rules and will be rolled out across high-footfall traffic signals in select cities across the country.

With Talking Zebra Returns, Zuno is not only promoting road safety but also recognising the good drivers who follow traffic rules and demonstrate responsible road behaviour. The initiative also builds on Zuno’s ongoing SmartDrive campaign, ‘Good Drivers Choose Zuno’, which champions safe and responsible driving.

Running through the month, the activation has been rolled out across select traffic signals in 8 cities – Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Ahmedabad, Goa and Guntur.

Commenting on the initiative, Shanai Ghosh, MD & CEO, Zuno General Insurance said, “At Zuno, we believe that road safety is a shared responsibility, and that positive reinforcement can be a powerful nudge towards better driving behaviour.  Over the years, we’ve built initiatives that go beyond awareness from on-ground movements like Talking Zebra to product innovations like our mobile telematics-led Zuno SmartDrive car insurance, which rewards safe and responsible drivers. We aim to go beyond awareness and actively shape driving behaviour in the country. Through this initiative, we want to celebrate good drivers and encourage others to join them too, making Indian roads safer”.

With India continuing to record one of the highest road accident and fatality rates globally, sustained awareness and behavioural reinforcement remain crucial. The “India Status Report on Road Safety 2024,” by the TRIP Centre at IIT Delhi, highlights the country’s slow progress in reducing road accident fatalities. Comparing India to road safety leaders like Sweden, the report shows that while in 1990, an Indian was 40% more likely to die in a road accident, by 2021 this risk had increased to nearly six times.

The Road Accidents in India Report (2022) recorded 4,61,312 crashes, leading to 1,68,491 fatalities and 4,43,366 injuries. On average, India witnesses 53 crashes and 92 deaths every hour, underscoring the urgent need for continued road safety efforts. According to global data, India witnesses the highest number of road accidents in the world.

In Goa alone, the year 2025 witnessed 430 accidents in 2025, while MORTH data also suggests that road accidents in Goa claimed 1,037 lives between 2019 and 2023.

Zuno is also taking road safety beyond awareness through product innovation. It’s Zuno SmartDrive motor insurance features India’s first crash-detection capability, using smartphone telematics in the Zuno app to automatically detect accidents, alert support teams, and trigger faster assistance and claims offering real-time help when it matters most.

Ketan Mankikar, Head Marketing & Communications, Zuno General Insurance said, “The Talking Zebra has never been just a campaign for us. It’s a platform we’ve been building to keep road safety part of everyday conversation. Last year, it helped us start that conversation. This year, with Talking Zebra Returns, we’re taking it forward by recognising and celebrating good drivers who follow traffic rules. By adding positive reinforcement, humour, and simple human moments at traffic signals, we’re turning everyday behaviour into something visible and aspirational. When people see good driving being noticed, it naturally encourages more of it. That’s the kind of brand-led behaviour change we believe in.”