Goa Khabar:Kalyani and Gautam Bambolkar won a WOOD Pencil for their typography campaign ‘***hole Elections 2020’ at D&AD New Blood Awards 2020. The results were declared and hosted live on D&AD’s Instagram page late in the night. They bagged this award for a brief set by Google and HMCT. D&AD Wood Pencil represents the best in advertising and design from the year, worthy of a place in the D&AD Annual. New Blood Awards is one of the world’s largest competition for advertising, design, digital and marketing students, recent graduates, and young creatives worldwide.
The brief was to communicate the unique power of music through typography that best represents a musical movement. Pothole’s situation in India and the songs made on that was the inspiration for this campaign. The alphabets were designed to show the road lanes of Indian cities and how potholes have destroyed them. It also reflects the war-zone feel of Indian roads, where people go with the fear of death every day.
Kalyani graduated from Kingston University, UK and Gautam is an alumnus of Goa College of Art. They are married and temporarily in the US but hail from Bandora, Ponda.