{"id":98328,"date":"2024-11-21T08:25:33","date_gmt":"2024-11-21T02:55:33","guid":{"rendered":"https:\/\/www.goakhabar.com\/?p=98328"},"modified":"2024-11-21T08:25:33","modified_gmt":"2024-11-21T02:55:33","slug":"prasar-bharati-makes-waves-in-ott-segment","status":"publish","type":"post","link":"https:\/\/www.goakhabar.com\/?p=98328","title":{"rendered":"Prasar Bharati makes WAVES in OTT segment"},"content":{"rendered":"
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\nWAVES a new OTT Platform launched at IFFI<\/span><\/h3>\n<\/div>\n
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Goa Khabar:Chief Minister of Goa Dr.Pramod Sawant launched \u2018WAVES\u2019\u00a0the OTT platform of the national public broadcaster, Prasar Bharati at the opening ceremony of 55th<\/sup>\u00a0International Film Festival of India (IFFI) in Goa today. Shri Sanjay Jaju, Secretary I&B, among other dignitaries was also present on the occasion.<\/strong><\/p>\n

Doordarshan, India\u2019s iconic public broadcaster, has ventured into the OTT (Over-The-Top) platform space to cater to the growing demand for digital streaming services. The platform aims to revive nostalgia while embracing modern digital trends by offering a rich mix of classic content and contemporary programming. With a library featuring timeless shows like Ramayan, Mahabharat, Shaktimaan, and Hum Log, the platform appeals to audiences looking for cultural and emotional connections with India’s past. Additionally, it offers news, documentaries, and regional content, reinforcing its commitment to inclusivity and diversity. By leveraging its decades-long legacy and national trust, Doordarshan’s OTT platform bridges the gap between traditional television and modern streaming, reaching tech-savvy youth and older generations alike.<\/p>\n

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\u2018WAVES\u2019<\/strong>\u00a0makes its entry as a large aggregator OTT with Inclusive India stories embracing Indian culture with an international outlook, in 12+ Languages – Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, Assamese. It will be spread across 10+ Genres of Infotainment. It will provide Video on demand, free-to-play gaming, Radio streaming, Live TV streaming, 65 live Channels, several App in App integrations for video and gaming content, and online shopping through Open Network for Digital Commerce (ONDC) supported e-commerce platform.<\/p>\n

As a conscious step to unlock the potential of young creators in the creative economy,\u00a0WAVES\u00a0<\/strong>also offers its platform to content creators including National Creator Awardees like Kamiya Jani, RJ Raunac, Shraddha Sharma and others.\u00a0WAVES<\/strong>\u00a0has opened its portal to student graduation films of film and media colleges like FTII, Annapurna, and AAFT.<\/p>\n

New Films and shows on WAVE to be screened at IFFI<\/strong><\/p>\n

Aligning with the focus of 55th<\/sup>\u00a0IFFI on young filmmakers,\u00a0WAVES<\/strong>\u00a0will screen \u2018Roll No.52,\u2019 a student grad film from Annapurna Film and Media Studio by Nagarjuna and Amala Akkineni.<\/p>\n

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\u2018Fauji 2.0,\u2019 a modern adaptation of the iconic 1980s Shahrukh Khan show Fauji, \u2018Kicking Balls\u2019 by oscar winning Guneet Monga Kapoor, \u2018Jackson Halt\u2019 a crime thriller, and \u2018Jaiye Aap Kahan Jayenge\u2019 themed on mobile toilets will be screened on\u00a0WAVES<\/strong><\/p>\n

WAVES<\/strong>\u00a0includes LIVE events like the Prabhu Shriram Lalla Aarti LIVE from Ayodhya and the monthly\u00a0Mann ki Baat<\/em>\u00a0by Prime Minister Narendra Modi. The upcoming US Premier League Cricket Tournament will be carried LIVE on WAVES from 22nd<\/sup>\u00a0November, 2024.\u00a0WAVES<\/strong>\u00a0will also launch a Cyber Security awareness campaign with Daily Video messages in partnership with CDAC, MeitY. This campaign is backed by programmes such as Cyber Crime ki Duniya (a fictionalized series) and Cyber Alert (by DD News features).<\/p>\n

Other films and shows on\u00a0WAVES\u00a0<\/strong>include fantasy action super hero\u00a0\u2018Monkey King: The Hero is Back<\/strong>,\u2019 the national award winning Fouja, Armaan, Vipul Shah\u2019s thriller show\u00a0Bhed Bharam<\/strong>, family drama\u00a0Thode Door Thode Paas<\/strong>\u00a0featuring Pankaj Kapoor, Kailash Kher\u2019s music reality show\u00a0Bharat ka Amrit Kalash<\/strong>,\u00a0Sarpanch<\/strong>,\u00a0BeCubed<\/strong>\u00a0by Hotmail Founder Sabeer Bhatia, women centric shows and films such as\u00a0Corporate Sarpanch, Dashmi<\/strong>, and\u00a0Kariathi,<\/strong>\u00a0Jaanki<\/strong>.\u00a0WAVES\u00a0<\/strong>also carries a selection of popular animation programs including Doggy Adventure,\u00a0Chota Bheem<\/strong>,\u00a0Tenaliram<\/strong>,\u00a0Akbar Birbal<\/strong>, and games like\u00a0Krishna Jump<\/strong>,\u00a0Fruit Chef, Ram the Yodha<\/strong>, Cricket Premier League tournament.<\/p>\n

Expanding the repertoire of content formats, language, genre and reach on WAVES are Live channels including Doordarshan, Akashvani, and private channels across multiple categories such as news, general entertainment, music, devotional, sports.<\/p>\n

Central Government Ministries and states are also joining hands with Prasar Bharati to co-develop and contribute varied content such as docudramas, dramatized or fictionalized shows, reality shows with entertainment value, as an effective vehicle for meaningful messages. Some content includes a documentary on the 75th<\/sup>\u00a0anniversary of the Supreme Court of India, the NFDC archives titled Cinemas of India, the Information and Broadcasting Ministry\u2019s rare archival content like historical photos, journals and publications. The Ministry of External Affairs, Ministry of Finance, IGNCA, Ministry of Culture and India Post have also contributed informative and entertaining programming to WAVES.<\/p>\n

The Digital Experience of WAVES fuses Indian ethos with modern look and feel, friendly user interface, cross-Platform compatibility, personalized profiles and curated playlists add value to the streaming experience.<\/p>\n<\/div>\n

This launch signifies a major leap forward not only for Prasar Bharati but the digital media and OTT audiences, as it offers a complete infotainment ecosystem.<\/p>\n","protected":false},"excerpt":{"rendered":"

WAVES a new OTT Platform launched at IFFI   Goa Khabar:Chief Minister of Goa Dr.Pramod Sawant launched \u2018WAVES\u2019\u00a0the OTT platform of the national public broadcaster, Prasar Bharati at the opening ceremony of 55th\u00a0International Film Festival of India (IFFI) in Goa today. Shri Sanjay Jaju, Secretary I&B, among other dignitaries was also present on the occasion. […]<\/p>\n","protected":false},"author":25169,"featured_media":98329,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,6,14],"tags":[3794],"class_list":["post-98328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-155","category-6","category-14","tag-featured"],"read":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts\/98328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/users\/25169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98328"}],"version-history":[{"count":1,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts\/98328\/revisions"}],"predecessor-version":[{"id":98330,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts\/98328\/revisions\/98330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/media\/98329"}],"wp:attachment":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}