{"id":98286,"date":"2024-11-20T16:36:15","date_gmt":"2024-11-20T11:06:15","guid":{"rendered":"https:\/\/www.goakhabar.com\/?p=98286"},"modified":"2024-11-20T16:36:15","modified_gmt":"2024-11-20T11:06:15","slug":"id-fresh-food-brings-the-authentic-south-indian-idli-dosa-batter-to-goa","status":"publish","type":"post","link":"https:\/\/www.goakhabar.com\/?p=98286","title":{"rendered":"iD Fresh Food brings the authentic South-Indian idli dosa batter to Goa"},"content":{"rendered":"

Goa Khabar : iD Fresh Food, India\u2019s largest and most reputed brand in fresh, natural food products, is on an ambitious growth trajectory. The Bangalore-based company announced its expansion to Goa as part of its pan-India growth plan. <\/strong><\/p>\n

In a strategic move to cater to growing consumer demand, the company is introducing its acclaimed range of products, including its authentic & flagship product, the idli-dosa batter, thereby sharing the beloved South-Indian breakfast delicacy across the country. Goa consumers can now also enjoy iD\u2019s Malabar Parotta, Wheat Lachha Paratha, Paneer, Curd, and Coffee. The brand also intends to launch the rest of its offerings, such as Spices and Chutney, into the market soon.<\/p>\n

\u201cWe\u2019re thrilled to bring iD Fresh\u2019s authentic, natural and preservative-free products to the vibrant city of Goa,\u201d said\u00a0Rajat Diwaker, CEO (India), iD Fresh Food. \u201cGoa is an important market for us, given its rich food culture and consumers who appreciate natural and traditional flavours. Our expansion here is a key step in our pan-India growth strategy,\u00a0and we are excited to connect with the Goan community, bringing products that align with their love for high-quality, wholesome choices.”<\/p>\n

The aggressive plan for a pan-India expansion comes against the backdrop of iD\u2019s phenomenal success in 2024. The company clocked a revenue of INR 554 crores in FY 24 and aims to clock INR 700 crores in FY 2025. Infact, the company had a 16% increase in its operating revenue, rising to INR 395.76 cr in FY24 from INR 340.9 cr in the previous year.<\/p>\n

This expansion aligns with iD Fresh Foods overarching growth strategy to enhance the accessibility and availability of its products nationwide. While the current focus is on making core products widely accessible, specific plans for each city will be shaped by market performance and consumer feedback in the next phase.<\/p>\n

Building on its commitment to offering preservative-free, natural, and authentic products, iD Fresh has been at the forefront of India\u2019s \u2018fresh food\u2019 revolution. By placing consumers at the centre of its mission, iD Fresh\u2019s success comes from its dedication to homemade-style preparation, free from chemicals, preservatives, or artificial additives. The brand aims to deliver the nostalgic taste of traditional home-cooked meals. Rather than replace these cherished flavours, iD Fresh complements them, offering wholesome, authentic food in the healthiest way possible.<\/p>\n

While the products will be available across online and offline channels, iD Fresh Food aims to establish distribution centres in the city within a couple of months.<\/p>\n","protected":false},"excerpt":{"rendered":"

Goa Khabar : iD Fresh Food, India\u2019s largest and most reputed brand in fresh, natural food products, is on an ambitious growth trajectory. The Bangalore-based company announced its expansion to Goa as part of its pan-India growth plan. In a strategic move to cater to growing consumer demand, the company is introducing its acclaimed range […]<\/p>\n","protected":false},"author":25169,"featured_media":98287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,6],"tags":[3794],"class_list":["post-98286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-155","category-6","tag-featured"],"read":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts\/98286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/users\/25169"}],"replies":[{"embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98286"}],"version-history":[{"count":1,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts\/98286\/revisions"}],"predecessor-version":[{"id":98288,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/posts\/98286\/revisions\/98288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=\/wp\/v2\/media\/98287"}],"wp:attachment":[{"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=98286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.goakhabar.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=98286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}