Goa: Fast&Up, a leading sports nutrition brand of Aeronutrix Sports Products Private Limited has tied up as the official hydration partner of Goa based football club – FC Goa, for the fourth season of Indian Super League (ISL). The runner-up of the second season, FC Goa is also the third most followed ISL club on social media.
“To back up rigorous training and performance, Hydration is a critical factor in an intense sport like football”, says Vijayaraghavan Venugopal, CEO, Aeronutrix Sports Products Private Limited. He also added that lack of quality options in nutrition has been a bane for Indian football. Commenting on the tie-up, he said, “We are happy to help FC Goa for their essential hydration requirements for the 2017-18 season, and look forward to create enough awareness around nutrition to empower India in its march towards being a successful football nation”.
Fast&Up is a Swiss brand that offers an interesting range of innovative, easy to use nutrition products, which has seen a fast adoption in the sports fraternity. Besides a strong commitment to quality, this progressive sports nutrition brand has successfully bought novel effervescent and gel based nutrition supplements to India.
Speaking about the brand association, Akshay Tandon, President, FC Goa said, “To keep our players at peak performing conditions through practice and match sessions, we need to have hydration supplements as a key component of the team’s fitness regime. We are delighted to be associated with Fast&Up as our Sports Hydration Partner.”
The Indian Super League is revolutionising football in India and the interest in football is seeing an upswing. This exciting and much awaited season 4 of the football league will be kicking off on the 17th November 2017 in Kochi. The new season of ISL will feature 95 matches spread across a period of 5 months amongst 10 teams. Today, ISL is the fourth highest attended league in the world, even bigger than leagues in countries such as France, Italy, Brazil and Argentina that have a long-standing football tradition.
Aeronutrix Sports Products Private Limited is one of the fastest growing sport nutrition products company. Backed by innovative swiss technology and effervescent science, Aeronutrix’ nutrition products promote Active Living and are favoured by sportspersons, health enthusiasts and discerning individuals who have chosen Healthy and Active Living. The company’s flagship OTC brand ‘Fast&UP’ is the nutrition product of choice for many including National and International athletes in various sports such as Cricket, Soccer, Kabaddi, Cycling and Marathon. Aeronutrix is a subsidiary of Fullife Healthcare, a healthcare management company that makes and markets a range of effervescent products in over 22 countries across the globe.